Cookie Policy
Section I - Introduction
Art. 1 (1) This Cookies Policy sets out the comprehensive information about the specific cookies deployed on the website, including their names, purposes, type, function, expiration periods, and the third-party providers that set or access them.
(2) The Cookie Policy is regularly updated to reflect changes in the Data Controller's (Controller) use of tracking technologies, addition or removal of third-party services, and modifications to cookie retention periods. The effective date of the current Cookie Policy version is clearly displayed at the bottom of the document.
(3) The Controller and its contact details are set out in the Privacy Policy. To the extent that reference is made to the “Data Controller” in this Cookie Policy, this shall mean the legal entity identified in the Privacy Policy, namely:
Raison sociale : Le Rucher d'Evolène SA
Numéro d'entreprise : CHE-436.917.429
Siège social : 3 Route du Contor, 1983 Evolène, Suisse
Téléphone : +41 79 376 49 14
E-mail : contact@rucher-evolene.ch
Site web : https://rucher-evolene.com/
Section II – General Information on Cookies and Consent Management
Art. 2 (1) The Data Controller's website uses cookies and similar tracking technologies to enhance user experience, analyze website traffic patterns, enable booking functionality, and personalize content displayed to visitors. Cookies are small text files stored on the Data Subject's device when accessing the website, allowing the system to recognize the device during subsequent visits and remember user preferences and settings.
(2) Not all cookies serve the same purpose or present the same privacy implications. Strictly necessary cookies are essential for the website's core functionality, including maintaining secure sessions during the booking process and remembering items placed in the reservation cart. Functional cookies remember user preferences such as language selection and currency display. Analytics cookies collect aggregated statistical information about how visitors use the website, helping the Data Controller identify popular content and technical issues. Marketing cookies track visitor behavior across sessions and websites to deliver targeted advertising and measure campaign effectiveness.
(3) The legal basis for using strictly necessary cookies is the Data Controller's legitimate interest in providing a functional and secure website, as these cookies are essential to deliver services explicitly requested by the Data Subject. All other categories of cookies require the Data Subject's explicit consent before deployment, in accordance with applicable privacy regulations.
Art. 3 (1) When a Data Subject first accesses the website, a cookie consent banner appears explaining the different categories of cookies used and requesting permission to deploy non-essential cookies. The banner provides clear options to accept all cookies, reject all non-essential cookies, or access detailed settings to make granular choices about specific cookie categories.
(2) Data Subjects can modify their cookie preferences and withdraw consent with future effect at any time by accessing the Cookie Management Center, which is available through a clearly labeled link in the website footer on every page. The Cookie Management Center displays all cookie categories with descriptions of their purposes and allows the Data Subject to enable or disable each category independently using toggle switches.
(3) Beyond the website's built-in cookie management tools, Data Subjects can control cookies through their web browser settings, which typically offer options to block all cookies, delete existing cookies, or be notified before any cookie is set. Instructions for managing cookies in common browsers are available in the browser's help documentation, though blocking certain cookies may impact website functionality.
(4) The Data Controller collects separate consents for each distinct processing purpose that is not strictly necessary for fulfilling the accommodation booking contract. Marketing communications via email, SMS, and postal mail each require individual consent, as do different categories of analytics and advertising cookies.
Section III – Cookies Used
Art. 4 (1) Strictly necessary cookies: Required for the operation of the website and to provide the booking functionality (including session/security cookies and cookies used for the booking process). They may be set by the Data Controller and/or by booking/channel management tools (e.g. MEWS, SiteMinder).
(2) Functional cookies: Store settings such as language and currency and enable requested features (e.g. WhatsApp chat and/or a live chat widget, where available).
(3) Analytics cookies: Measure and analyze the use of the website in order to improve performance and the booking process (e.g. Google Analytics, Guestjourney, where enabled).
(4) Marketing cookies: Support conversion tracking, retargeting and campaign measurement (e.g. Meta Pixel; Google Tag Manager for the deployment of marketing tags depending on consent, where used).
(5) Other cookies/technologies: Enable content and services provided by third parties (e.g. Google Maps), consent management (consent tool) and – where offered as part of the booking process – cookies from payment service providers. Their use and storage duration depend on the respective provider and the consent settings.
Section IV – Third Party Service Providers
Art. 5 (1) To enhance website functionality, analyze visitor behavior, and conduct targeted marketing activities, the Data Controller integrates services provided by external technology platforms. These third-party services may set their own cookies and collect data about website visitors according to their respective privacy policies.
(2) Data Subjects who visit the website should be aware that personal data, including IP addresses, device identifiers, and browsing behavior, may be transmitted to and processed by the following third-party service providers:
- Google LLC – for Google Analytics (website traffic analysis), Google Ads (advertising campaign management), and Google Tag Manager (code deployment and tracking management)
- Meta Platforms, Inc. (Facebook) – for Facebook Pixel (advertising measurement and retargeting)
(3) Google's data protection practices, including information about how Google collects and processes data across its services, are described in Google's Privacy Policy, which is available at https://policies.google.com/privacy. Data Subjects can also learn about Google's advertising practices and opt out of personalized advertising by visiting https://adssettings.google.com.
(4) Meta Platforms' approach to data protection and the specific information collected through Facebook integrations are detailed in Facebook's Privacy Policy, accessible at https://www.facebook.com/privacy/policy. Data Subjects can manage their Facebook advertising preferences through their Facebook account settings.
(5) The Controller has implemented contractual safeguards with these third-party providers and, where necessary, relies on Standard Contractual Clauses and adequacy frameworks such as the EU-US Data Privacy Framework and the Swiss-US Data Privacy Framework to ensure that data transferred to these providers receives adequate protection in accordance with Swiss and European data protection standards.
Section V - Policy Updates
Art. 6 (1) The Data Controller reserves the right to modify this Cookies Policy at any time to reflect changes in data processing practices or legal requirements. The current version is published on our website.
(2) This Cookies Policy enters into force on 05.05.2026 and supersedes all previous privacy notices, policies, or statements issued by the Data Controller.
(3) Questions regarding this Cookie Policy, as well as requests to exercise data protection rights, should be addressed to the Data Controller using the contact details provided in the Privacy Policy (see Data Controller and contact details).
Privacy Policy: [Read Policy]